Al's Sporting Goods

Al's Sporting Goods

Al's Sporting Goods

Project Overview

Project Overview

My Role

My Role

Lead Design

Lead Design

Art Direction

Art Direction

UI

UI

Project type

eCommerce

Product

Agency

Pattern

Agency

Pattern

Rooted in Utah's outdoor heritage, Al's Sporting Goods has grown into a trusted destination for adventure.

Rooted in Utah's outdoor heritage, Al's Sporting Goods has grown into a trusted destination for adventure.

Rooted in Utah's outdoor heritage, Al's Sporting Goods has grown into a trusted destination for adventure.

What began in the 1920s as a modest tackle and bicycle shop in Logan, Utah, was built by Alvin “Al” Moroni Larsen with just $500 and a dream.

What began in the 1920s as a modest tackle and bicycle shop in Logan, Utah, was built by Alvin “Al” Moroni Larsen with just $500 and a dream.

What began in the 1920s as a modest tackle and bicycle shop in Logan, Utah, was built by Alvin “Al” Moroni Larsen with just $500 and a dream.

The Challenge

The Challenge

Al's Sporting Goods needed a modern eCommerce experience that could bring its extensive outdoor product catalog to life. The challenge was to simplify product discovery, improve the shopping experience, and create a digital storefront that reflected the brand's rich heritage and passion for the outdoors.

Al's Sporting Goods needed a modern eCommerce experience that could bring its extensive outdoor product catalog to life. The challenge was to simplify product discovery, improve the shopping experience, and create a digital storefront that reflected the brand's rich heritage and passion for the outdoors.

Early Homepage Concept

The Results

The Results

The update represented a significant advancement for Linhart, enabling the company to establish a distinct and memorable presence in the market. The refreshed design incorporated contemporary features, which not only effectively showcased Linhart's products, but also served as a means for disseminating information and education. This update was critical in positioning Linhart as a top player in the industry and expanding its reach to a wider audience. In essence, the new design empowered Linhart to communicate its brand effectively and cultivate a robust connection with its customers.

The update represented a significant advancement for Linhart, enabling the company to establish a distinct and memorable presence in the market. The refreshed design incorporated contemporary features, which not only effectively showcased Linhart's products, but also served as a means for disseminating information and education. This update was critical in positioning Linhart as a top player in the industry and expanding its reach to a wider audience. In essence, the new design empowered Linhart to communicate its brand effectively and cultivate a robust connection with its customers.

Product Detail Page