Al's Sporting Goods

Al's Sporting Goods

Al's Sporting Goods

Project Overview

Project Overview

My Role

My Role

Lead Design

Lead Design

Lead Design

Art Direction

Art Direction

Art Direction

UI

UI

UI

Project type

eCommerce

Product

Agency

Pattern

Agency

Pattern

Al's Sporting Goods, a Utah retailer, provides quality outdoor gear with strong local roots.

Al's Sporting Goods, a Utah retailer, provides quality outdoor gear with strong local roots.

Al's Sporting Goods, a Utah retailer, provides quality outdoor gear with strong local roots.

Born in the 1920s, Al's Sporting Goods began as a small tackle/bicycle shop in Logan, Utah, founded by Alvin "Al" Moroni Larsen with just $500 and a dream.

Born in the 1920s, Al's Sporting Goods began as a small tackle/bicycle shop in Logan, Utah, founded by Alvin "Al" Moroni Larsen with just $500 and a dream.

Born in the 1920s, Al's Sporting Goods began as a small tackle/bicycle shop in Logan, Utah, founded by Alvin "Al" Moroni Larsen with just $500 and a dream.

The Challenge

The Challenge

Linhart sought to rejuvenate their eCommerce website with a digital revamp that would display their products in a more visually appealing and sophisticated manner, while also incorporating a storytelling component into the product descriptions to reinforce the overall brand image.

Linhart sought to rejuvenate their eCommerce website with a digital revamp that would display their products in a more visually appealing and sophisticated manner, while also incorporating a storytelling component into the product descriptions to reinforce the overall brand image.

Early Homepage Concepts

The Results

The Results

The update represented a significant advancement for Linhart, enabling the company to establish a distinct and memorable presence in the market. The refreshed design incorporated contemporary features, which not only effectively showcased Linhart's products, but also served as a means for disseminating information and education. This update was critical in positioning Linhart as a top player in the industry and expanding its reach to a wider audience. In essence, the new design empowered Linhart to communicate its brand effectively and cultivate a robust connection with its customers.

The update represented a significant advancement for Linhart, enabling the company to establish a distinct and memorable presence in the market. The refreshed design incorporated contemporary features, which not only effectively showcased Linhart's products, but also served as a means for disseminating information and education. This update was critical in positioning Linhart as a top player in the industry and expanding its reach to a wider audience. In essence, the new design empowered Linhart to communicate its brand effectively and cultivate a robust connection with its customers.

Homepage

Product Detail Page