Heavy Pedal
Heavy Pedal
Heavy Pedal
Project Overview
Project Overview
My Role
My Role
Art Direction
Art Direction
Art Direction
UX/UI
UX/UI
UX/UI
Project type
eCommerce
Product
Heavy Pedal is a cycling apparel company started in 2009
Heavy Pedal is a cycling apparel company started in 2009
Heavy Pedal is a cycling apparel company started in 2009
That specializes in designing cycling apparel that makes riders feel confident and comfortable. By creating apparel that enhances the cycling experience, Heavy Pedal encourages riders to push themselves and take their riding to the next level.
That specializes in designing cycling apparel that makes riders feel confident and comfortable. By creating apparel that enhances the cycling experience, Heavy Pedal encourages riders to push themselves and take their riding to the next level.
That specializes in designing cycling apparel that makes riders feel confident and comfortable. By creating apparel that enhances the cycling experience, Heavy Pedal encourages riders to push themselves and take their riding to the next level.
The Challenge
The Challenge
Heavy Pedal has carved out a prominent place in the competitive cycling apparel industry. The former website, however, was outdated and in need of a redesign to reflect a modern aesthetic and a more advanced approach to website design, specifically upgrading product pages with more functionalities and capabilities.
Heavy Pedal has carved out a prominent place in the competitive cycling apparel industry. The former website, however, was outdated and in need of a redesign to reflect a modern aesthetic and a more advanced approach to website design, specifically upgrading product pages with more functionalities and capabilities.
Early Homepage Concept
The Results
The Results
The new design revitalized the website's visual appeal, giving it a fresh look and feel. The unique homepage, added blog, and improved navigation all contribute to this updated look. Particular attention was paid to enhancing the product pages, which were recognized as a vital component for improvement.
By focusing on delivering a superior user experience and effectively showcasing its products, Heavy Pedal has set itself up for continued success and growth in the cycling apparel industry. The company's commitment to constantly improving its online presence and offering the best possible experience for its customers demonstrates its dedication to staying ahead of the competition and maintaining its position as a major player in the industry.
The new design revitalized the website's visual appeal, giving it a fresh look and feel. The unique homepage, added blog, and improved navigation all contribute to this updated look. Particular attention was paid to enhancing the product pages, which were recognized as a vital component for improvement.
By focusing on delivering a superior user experience and effectively showcasing its products, Heavy Pedal has set itself up for continued success and growth in the cycling apparel industry. The company's commitment to constantly improving its online presence and offering the best possible experience for its customers demonstrates its dedication to staying ahead of the competition and maintaining its position as a major player in the industry.
Want to work together?
© 2024 Jason Kirtley - Don't copy my work, or I'll eat your soul!
Want to work together?
© 2023 Jason Kirtley - Don't copy my work, or I'll eat your soul!
Want to work together?
© 2023 Jason Kirtley - Don't copy my work, or I'll eat your soul!
Have a great project you think I’d be a perfect fit for?