I leveraged a modern and cutting-edge design approach to revamp the renowned brand of Peloton for this design pitch. The refreshed design featured a clean and uncluttered appearance, with a tasteful use of injected brand color, creating a sleek and stylish look. This approach preserved the brand's heritage and essence and infused contemporary elements to appeal to a wider audience. The updated design established Peloton as a trailblazing brand, setting the stage for future product debuts and marketing initiatives, and solidifying its position in the industry.