It was essential that the Pivot website redesign matched the high standards established for their mountain bikes. Keeping this in mind, I aimed to create a website that not only had an attractive appearance but also offered a smooth user experience. This allowed customers to effortlessly learn about the products, discover the right bike for them, and make a purchase with confidence. I designed a distinctive homepage and separate product pages that gave customers an in-depth understanding of the bikes and their features before they even visited a physical store for a test ride.