Pizza Hut
Pizza Hut
Pizza Hut
Project Overview
Project Overview
My Role
My Role
Art Direction
Art Direction
Art Direction
UX/UI
UX/UI
UX/UI
Project type
Augmented Reality
Experience
Agency
Tool of NA
Elevating the Pizza Hut Delivery Experience: Gamification with WebAR and the Teenage Mutant Ninja Turtles
Elevating the Pizza Hut Delivery Experience: Gamification with WebAR and the Teenage Mutant Ninja Turtles
Elevating the Pizza Hut Delivery Experience: Gamification with WebAR and the Teenage Mutant Ninja Turtles
In anticipation of the release of the animated film "Teenage Mutant Ninja Turtles: Mutant Mayhem," Pizza Hut seized an innovative chance to immerse fans in the pizza-filled TMNT universe.
In anticipation of the release of the animated film "Teenage Mutant Ninja Turtles: Mutant Mayhem," Pizza Hut seized an innovative chance to immerse fans in the pizza-filled TMNT universe.
In anticipation of the release of the animated film "Teenage Mutant Ninja Turtles: Mutant Mayhem," Pizza Hut seized an innovative chance to immerse fans in the pizza-filled TMNT universe.
The Challenge
The Challenge
Utilize AR to find manholes, conquer ravenous mutants, and complete pizza deliveries for a chance to win fantastic prizes and delectable rewards. Raphael, Donatello, Leonardo, and Michelangelo offer digital tips for successful deliveries, and accumulating enough credits makes participants eligible for an exciting sweepstakes. This experience introduced various inventive methods to spot the turtles, whether in the outdoors, on the streets, or comfortably at home, enjoying a slice of pizza.
Utilize AR to find manholes, conquer ravenous mutants, and complete pizza deliveries for a chance to win fantastic prizes and delectable rewards. Raphael, Donatello, Leonardo, and Michelangelo offer digital tips for successful deliveries, and accumulating enough credits makes participants eligible for an exciting sweepstakes. This experience introduced various inventive methods to spot the turtles, whether in the outdoors, on the streets, or comfortably at home, enjoying a slice of pizza.
The Results
The Results
In pursuit of crafting the most radical experience possible, I conceived a user interface inspired by Pizza Hut, drawing inspiration from both the brand's essence and the extensive visual legacy of the Turtles, including their video games. Furthermore, comic book illustrations, animated adversaries, and unique stickers, all with the utmost attention to detail, to establish a visual language in perfect harmony with the TMNT film's aesthetics. This meticulous effort results in a harmonious fusion of the exquisitely rendered 3D Teenage Mutant Ninja Turtles with the user interface, seamlessly melding these visual elements.
In pursuit of crafting the most radical experience possible, I conceived a user interface inspired by Pizza Hut, drawing inspiration from both the brand's essence and the extensive visual legacy of the Turtles, including their video games. Furthermore, comic book illustrations, animated adversaries, and unique stickers, all with the utmost attention to detail, to establish a visual language in perfect harmony with the TMNT film's aesthetics. This meticulous effort results in a harmonious fusion of the exquisitely rendered 3D Teenage Mutant Ninja Turtles with the user interface, seamlessly melding these visual elements.
Want to work together?
© 2024 Jason Kirtley - Don't copy my work, or I'll eat your soul!
Want to work together?
© 2023 Jason Kirtley - Don't copy my work, or I'll eat your soul!
Want to work together?
© 2023 Jason Kirtley - Don't copy my work, or I'll eat your soul!
Have a great project you think I’d be a perfect fit for?
