Steelcase

Steelcase

Steelcase

Project Overview

Project Overview

My Role

My Role

Lead Design

Lead Design

Lead Design

Art Direction

Art Direction

Art Direction

UX/UI

UX/UI

UX/UI

Project type

eCommerce

Product

Steelcase is a global manufacturer of office furniture and technology products.

Steelcase is a global manufacturer of office furniture and technology products.

Steelcase is a global manufacturer of office furniture and technology products.

Steelcase's products and services are focused on creating high-quality, functional, and innovative office environments.

Steelcase's products and services are focused on creating high-quality, functional, and innovative office environments.

Steelcase's products and services are focused on creating high-quality, functional, and innovative office environments.

The Challenge

The Challenge

Steelcase required a landing page to inform customers about their SLIQ chair line. The company designed and engineered SLIQ to offer a more natural alternative to traditional mechanisms in task chairs.

Steelcase required a landing page to inform customers about their SLIQ chair line. The company designed and engineered SLIQ to offer a more natural alternative to traditional mechanisms in task chairs.

The Results

The Results

The Steelcase SILQ office seating line is a trailblazing and reimagined collection. In order to properly showcase its innovative features, the accompanying website had to be equally inventive and express the essence of the product in a memorable manner. The website serves as an extension of the product and therefore, it was crucial that it captured the spirit of the Steelcase SILQ line and effectively communicated its unique attributes to the audience.

The Steelcase SILQ office seating line is a trailblazing and reimagined collection. In order to properly showcase its innovative features, the accompanying website had to be equally inventive and express the essence of the product in a memorable manner. The website serves as an extension of the product and therefore, it was crucial that it captured the spirit of the Steelcase SILQ line and effectively communicated its unique attributes to the audience.

SLIQ landing page